'Best-in-breed' or 'composable' technology strategies are rapidly gaining traction in the market and are increasingly the analyst-recommended approach, as companies look to move away from the slow-moving monolithic platforms of the past.
This lean, agile approach to delivering compelling digital customer experiences is ticking the boxes for under-pressure digital marketing teams, delivering the speed, flexibility and scalability advantages organizations need today, while future-proofing them for whatever tomorrow brings.